In recent times musicians have increasingly turned to crowdfunding sites to make up for lost opportunities during lockdown. In this webinar, you will gain a firm insight into the basics of running a crowdfunding campaign from start to finish. We will demystify the world of crowdfunding to enable you to get a better understanding of […]
YouTube offer a breadth of opportunities to customise videos, drive viewers to other videos on your channel, create playlists, and engage with your community. In this module we will explain the essentials of YouTube strategy and optimisation. Furthermore, with an estimated 70% of all watch time on YouTube being driven by recommendations from YouTube’s algorithm, […]
In our 'Music Marketing On A Budget' module we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. We will be looking at […]
Though TikTok has only been around for a few years, it is the social platform that's on everyone's lips, boasting more than 2bn app downloads, spawning viral hits and being the launchpad for new artists. This module explains everything you need to know in order to understand how the app works, how it's evolving and […]
TikTok is the social platform that's on everyone's lips, having grown incredibly quickly in recent years and spawning viral hits like 'Old Town Road', 'Lottery (Renegade)' and 'Say So'. Whilst our ‘TikTok Ecosystem’ module was designed to provide an understanding of the overall TikTok app, its culture and how it impacts the music industry, this […]
Short-form video has exploded over the last few years, with TikTok’s current grip on music and culture being the shining example. But TikTok is not the only app that encourages users to share their creative expressions via 15 second videos. The likes of Triller, Instagram Reels and Snapchat are key competitors offering similar features, with […]
There are a wide range of options for distributing your music, so how do you make the right choice? In this webinar we give you a bit of background on music distribution and some of the key features differentiating today’s distribution options available in the market, including value-added services to help you find the right […]
Date: Wednesday, 26th January Time: 11:00am – 12:30pm (GMT) Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place. In part 1, join our Membership & Distribution Teams as they bring you through the basics on IMRO as an organisation, registering your works and submitting live setlists, making sense of your statements, getting promoted across the IMRO […]
Date: Tuesday, 8th February Time: 11:00am – 12:30pm (GMT) Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place. The Release Playbook: 2-Part Session with Marlen Huellbrock Music Ally has developed 'The Release Playbook' to help artists and their teams understand the different elements of a successful release set up and execution. The sessions are designed […]
