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IMRO Music Industry Webinar | Music Marketing On A Budget
June 8, 2021 @ 12:00 pm - 1:30 pm
Free
In our ‘Music Marketing On A Budget’ module we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. We will be looking at the latest low-cost music marketing tools we’ve come across that you can use within your campaigns. Our aim is to equip you with the knowledge and skills to implement seemingly simple yet effective marketing activations. In other words, to build professional marketing campaigns on DIY budgets.
Date: Tuesday 8th June
Time: 12:00pm – 1:30pm (GMT)
Bookings: FREE Online Webinar | Booking Essential | Email: events@nullimro.ie to reserve your place.
This webinar is delivered by Music Ally
Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.
