IMRO Music Industry Webinar | TikTok Ecosystem

Though TikTok has only been around for a few years, it is the social platform that’s on everyone’s lips, boasting more than 2bn app downloads, spawning viral hits and being the launchpad for new artists. This module explains everything you need to know in order to understand how the app works, how it’s evolving and how to best engage with its culture and audience. We will also look at why TikTok has such a big impact on the music industry and what the platform’s ambitions in the music space are as well as looking at opportunities, and challenges. We’re also interested in where audiences might go next – so we’ll present you with an overview of other platforms that are incorporating short-form video and music and have the potential to directly compete with TikTok. This module looks beyond the hype and tries to provide a deeper understanding of the TikTok ecosystem, forming the basis for the follow-up module TikTok Best Practice.

This webinar is delivered by Music Ally

Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.