IMRO Webinar | Release Playbook Part 1: Pre-Release Activities

Date: Tuesday, 8th February
Time: 11:00am – 12:30pm (GMT)
Bookings: FREE Online Webinar | Booking Essential | Email: events@nullimro.ie to reserve your place.

The Release Playbook: 2-Part Session with Marlen Huellbrock

Music Ally has developed ‘The Release Playbook’ to help artists and their teams understand the different elements of a successful release set up and execution. The sessions are designed to walk you through key elements of a pre-release campaign and  what to implement on release day in order to grow an artist’s fanbase and drive engagement. They also offer useful checklists, examples and case studies.

Part 1 – Release Playbook: Pre-Release Activities

In this session, we will look at key activities you should undertake before a release in order to generate attention and build fans. We start with a checklist of things you should have prepared prior to release week. We will then focus on streaming marketing best practices and how to use PR to build the artist’s story and brand. After that, we will look at how to create a marketing plan and timeline, before zooming in on how to create effective communication channels on social media. We’ll finish by looking at some examples of how to tease music leading into release day.

These webinars are delivered by Music Ally

Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.

Marlen Huellbrock

Marlen heads up Music Ally’s Marketing Services department, supporting management and label clients in all things digital marketing. She helps clients implement impactful social and streaming campaigns while exploring emerging technologies and tools. Marlen is also part of Music Ally’s Training team, where she develops and delivers digital marketing training to a wide range of industry clients such as members of the MMF and BPI. Before joining Music Ally, Marlen worked within Universal Music’s brand partnerships team in Germany and Switzerland and completed an MA in Music Business Management at the University of Westminster.