Playing recorded music while a caller is on hold creates a perception of time going faster and increases the amount of time a caller is happy to hold.
Taking out a Dual Music Licence from IMRO for the use of music on hold ensures that you can legally use our vast repertoire of music to create a more positive caller experience.
You are also ensuring the music creators behind the music you use to enhance your business are fairly remunerated for their work.
Source: Research carried out by AT&T
A Dual Music Licenc is required for performances of copyright music within the repertoire controled by IMRO and PPI when played by mechanical means attached to a telephone switchboard so as to be audible to incoming callers before they are connected to an internal extension.
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