The British Council, the UK organization for cultural relations and educational opportunities, continues to build bridges between EU and British culture with its successful We Are Equals platform. For the last three years this programme has advocated greater gender equality and diversity in the music industry, and has made the work of British artists visible in Spain and all over Europe through their participation in music festivals and training activities that allow emerging local talents to exchange experiences with industry professionals.
40 talents will be selected (20 for the face-to-face edition and 20 online) from Spain, Poland, Greece, Ireland (online only) and the United Kingdom to receive this training (in English) run by the prestigious Manchester agency, Brighter Sound with professionals such as Jayne Stynes (ex -manager of Gorillaz and Damon Albarn) or Ana Gómez de Castro (Live Nation – she said.so) among others.
In previous editions, the Music Academy has shared the experiences of leading figures from the British electronic scene such as Afrodeutsche, Jamz Supernova, Carly Wilford, Steven Braines, LNA, Chaynes, Vicky Clarke, Steffi Allatt and Aalice…
These experts will address the key points of developing an artistic career in the field of management, relationship with Bookers and festivals, collaborative networking, communication and marketing and the use of new digital tools.
The deadline to apply is 9th June, 2022. https://forms.office.com/r/H98cr3edXJ
For this sixth edition, WeAreEquals is associated with the Madrid International Nightlife Conference. Taking place from 21st to 23rd June it will bring together major architects and professionals of the European nightlife scene to investigate the different management models of this ecosystem.
In addition, WeAreEquals supports the participation of British artists in the Paraíso festival, which this year will also host the equalers of the 2019 promotion, TWO EX, who since their time at the Music Academy have not stopped achieving success despite the pandemic. With a new format, the Complutense venue will host an impressive line-up of international artists over two days (24th to 25th June), including British figures such as Shygirl, Ben UFO, Bradley Zero, Ivan Smagghe and TSHA (regulars on Radio3 Selector ) as well as guest artist the Yahaira, an “equaler” who performed on WeAreEquals PRIDE x UnitedWeStream last summer.
Thanks to a consortium of 25 organizations, since 2019 the #WeAreEquals philosophy is based on three essential pillars: the training of new generations of musical creators (in composition, production, marketing and sales), exchange via professional networks and the dissemination of emerging works.
150 DJs and producers (60% women) have already attended one of the music academies organized to date in Madrid, Bilbao, Barcelona and in the WeAreEquals metaverse. In the coming months, you will be able to enjoy the performances of several equalers at the most emblematic music events of the summer, including Argia at Mondo Disko Open Air, TWO EX at Festival Paraíso Madrid, Umami at Sónar Barcelona, Toppanga Kiddo at BBK Live, Bilbao, CRAZY! at Sala Gruta 77 (Madrid), Omvra with the group Jaggy’s at Es Paradis (Ibiza) or Babsy at Skaugum Oslo, among others.
Thanks to the support of the Paraíso festival, MUTEK Barcelona, BIME Bilbao and MADO Madrid, more than 115,000 people have been able to enjoy the performances of 22 British artists supported by the British Council since 2019.
In addition to the organizations and professionals associated with WeAreEquals Madrid 2022, in previous editions we’ve received the support of organisations such as MIM, Keychange, Warner Music, DJ Mag, Apple Music, Fundación SGAE, SAE Institute, Bridge 49, Radio Primavera Sound, Radio3, La Noche live and many more.