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IMRO Webinar | Streaming Marketing
March 21, 2023 @ 11:00 am - 12:30 pm
Free
Date: Tuesday, 21st March
Time: 11am – 12:30pm (GMT)
Bookings: FREE Online Webinar | Booking Essential | Email: events@nullimro.ie to reserve your place.
Streaming Marketing with Magda Jedrzejewska
In this course we explore the nuances of marketing artists and music on streaming services. We will cover what artists, managers and music marketers need to know when trying to achieve streaming success. We’ll also cover release strategies that are tailored to streaming, as well as pre-save and pre-adds, smart links, tools to build followers on DSPs, on-platform marketing opportunities and how to leverage insights to improve an artist’s growth trajectory on streaming services. We also take an in-depth look at playlisting strategies across editorial, algorithmic and third-party playlists and showcase some inspiring campaign examples of artists using various tools and strategies to make an impact on streaming services.
These webinars are delivered by Music Ally
Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.
