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Rude Customers inspire Helen Murray’s Dramatic and Sassy ‘Royalty’ Video

June 28, 2022

Alternative R&B Soul artist Helen Murray has received critical acclaim for her previous releases ‘Thank You’ and ‘Move Me’, by the likes of Nialler9, BBC Introducing Across The Line, 98FM, Corks 96FM and many more.

Her release ‘Royalty’ has made impact on Today FM, RTE 2XM, Hotpress, Goldenplec, The Last Mixtape, and more. ‘Royalty’ is an Alternative Electronic R&B track, with emotionally driven lyrics and uplifting beats. Creating an unusual dichotomy within her music, that is powerful and honest.

The music video for ‘Royalty’ is based on experiences of working in the service industry and encountering incredibly rude customers. “The concept came from years of working in the service industry and interacting with extremely rude customers, who couldn’t seem to recognise that I was just like them. It’s something we have all come across in our working lives and I feel the lyrics of Royalty hone in on that perfectly, “your blue blood’s red, like the rest of us”.”

The video is over-the-top, sassy and energetic. The storyline is exaggerated and grandiose. Helen’s character is ‘good waiter gone bad’ through years of disrespectful customers, which ultimately leads her to poisoning the rude customer (played by Clara Sinclair). The video continues to watch Helen’s character enjoy herself in luxurious clothes and jewellery. However, ends with justice catching up to her.

Royalty was directed by Louis Maxwell of Gracepark Productions, whose previous credits include Pastiche, Rooue, Jack Rua. It features Clara Sinclair and set design credits to Ben Hackett and production manager Aliesha McCarthy. This was shot in Ardgillan Castle with special thanks to Tom Reilly and Conor Forkin.

To find out more about Helen Murray, go to: Instagram | Facebook | Twitter |TikTok | Website

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