Alt electro pop twins ROOUE give a wry middle finger to society’s idea of perfection with their new single ‘So Bad’, out Friday, 13 October, 2023. The duo are also preparing to release their highly anticipated debut EP in 2024.
Starting from a place of self-consciousness (“Never really liked looking in the mirror” ROOUE confess in the song’s lyrics), the pair are empowered as the pulsating beat grows beneath them: “Supermodels hate me / Cuz I would never change me.” Working with producer and co-writer Liam Geddes, ROOUE combine gritty electronic production, dark pop stylings, and glistening harmonization on the track. ROOUE’s bold vocals deliver raw insight into love, loss, and empowerment from vulnerability.
ROOUE say of ‘So Bad’: “This track is a manifestation, the sonic version of the ‘fake it till you make it’ mantra during a period of self growth. We wanted to represent our future selves after the mental wreckage is done, picking up the pieces after a really difficult year. Body confidence is such a fickle topic and being a woman in this world comes with such an intense pressure to be ‘perfect’ and look like ‘media-ready’ perfection.”
Splitting time between Dublin and London, Ro and Lulu grew up in a home warmed by music and creative expression. With a music psychotherapist mother and “jazz nerd” father, their life was soundtracked by myriad genres, including soul, jazz, traditional Irish music, and electronic experimental pop.
ROOUE pay homage to their colourful musical influences by drawing inspiration from the sounds of the past but injecting their own unique flair, crafting music that is both familiar and authentic. Despite their recent arrival on the scene, ROOUE’s previous singles have earned them millions of impacts on Irish radio, with their track ‘Orbit’ achieving number 4 in the Irish Radio Breakers Charts. With their career only beginning and the prospect of their upcoming EP, ROOUE have been hailed by Hot Press as “one of the most exciting emerging acts on the Irish scene.”
Listen to it below:
