White Claw, Ireland’s fastest growing RTD (ready-to-drink) brand, turned up the heat at this year’s Electric Picnic with a surprise no one saw coming. In a thrilling twist, the brand brought the brotherly duo, Le Boom, to the stage, making waves and setting the perfect tone for an unforgettable weekend.
Hailing from Navan, Co. Meath, Le Boom have been making serious noise in the electro-dance scene, and their Electric Picnic performance was nothing short of electric. The duo, known for their infectious energy and boundary-pushing beats, took over the White Claw Shore Club on Friday, August 16th, from 7-8pm, transforming the stage into a pulsating haven of sound and light. For those lucky enough to be there, it was the ultimate kick-off to the festival—intimate, intense, and utterly unmissable.
But Le Boom wasn’t the only highlight in White Claw’s festival lineup. The brand kept the momentum going all weekend with the much-anticipated return of the iconic ‘One More Tune’ activation. Saturday saw the hilarious duo from the ‘I’m Grand Mam’ podcast, PJ Kirby and Kevin Twomey, taking the reins, while Sunday’s showdown was hosted by none other than Ireland’s fierce drag sensation, Victoria Secret. The stakes? A coveted ticket to Electric Picnic 2025, with a roster of special guests judging the high-octane competition.
Throughout the weekend, White Claw kept the vibes alive with a curated selection of DJs, ensuring that the festival soundtrack was as refreshing as the brand’s signature blend of triple distilled alcohol, sparkling water, and natural fruit flavors.
White Claw wasn’t just a sponsor at Electric Picnic; it was the pulse of the party, with Le Boom leading the charge and leaving an indelible mark on the summer’s most talked-about festival.
