Fya Fox Returns with New Single ‘Hit Me Where It Hurts’
FYA FOX marks her territory, emerging onto the scene being tipped as “Hot For 2022” by HotPress. Rest assured this alt-pop empress isn’t messing around when it comes to her first release of 2022! ’Hit Me Where It Hurts’ conveys a once vulnerable side to FOX, but does it end like all good fairy tales? Set for release on Friday, March 25th.
Returning from a slight breather, this has been described as FOX’s best release to date. FYA totally captivates the listener with the opening line “Is this what emptiness feels now you’re gone”. We want to know more, what has happened?
“This song came from my experience of people expressing their opinions and doubts of me as an artist in the music industry”. FYA collaborated with Richy McCourt over a zoom call during lockdown, from there the track was produced by Matt Weir & Si Fransis. Wrapped in a pulsating synth with a lingering baseline, the track builds tension replicating suppressed feelings from past experiences, but we see FOX regaining confidence as the chorus drops.
Following a stellar set of releases in 2021, performing at Ireland’s leading music festival for emerging artists Ireland Music Week, and selling out her debut headline show at Whelan’s in November 2021, FYA FOX is a name to remember for 2022.
FYA has gained major support across Irish national & regional radio stations along with plays on BBC Radio 1, ‘Track of The Week’ features on RTE 2FM, Spin South West and Today FM just to mention a few. Support from HotPress tipping FYA as “2022 Ones to Watch” along with support from Record of the Day, Nialler9, The Last Mixed Tape, Flavour Magazine, Fortitude & Alfitude + many more. FYA’s latest release ‘NUMB’ (55k streams) was playlisted on ‘New Music Friday’ & New Pop UK. Previous releases were playlisted on ‘Fresh Finds’ & ‘Fresh Finds Pop’, along with being listed on BBC Radio Ulster ‘Where Music Matters’ Feb & Sep 2021 playlist.
Photo: Lucy Curran