ICE and STYNGR, the gaming metaverse start-up, have announced a deal covering the multi-territory use of the ICE Core repertoire. STYNGR’s innovative new service brings new uses of music to gaming & gaming metaverses, where players can choose in-game music channels and event-driven short musical clips to personalise and enrich their in-game experiences. When utilizing STYNGR, game developers are supported with STYNGR’s SDK (Software Development Kit) and can deploy in-game monetisation options.
ICE Core members will begin to receive royalties from these new applications, expanding over time as the STYNGR service is utilised by more and more games. In licensing STYNGR, ICE continues to work with innovative new services, with these new uses of music bringing ICE Core members new revenue streams.
Alex Tarrand (Co-founder, STYNGR): “Licensing such a massive and unique aggregation of musical repertoire as that represented by the ICE Core societies and publishers is a great opportunity and we’re delighted to get this deal in place. STYNGR is a bridge for game developers, allowing them to easily incorporate music into all of their experiences. Being able to cover so many important works on a broad multi-territory basis is a boost for our service.”
Tim Rawlinson (VP – Licensing, ICE): “As the next generation of web applications start to be realized, we’re constantly assessing new services, understanding their models, and supporting innovation with deals that also reflect the value of songwriting. We’re pleased to be able to work with STYNGR to provide songwriters with new, incremental sources of income as new opportunities for people to experience music emerge.”
The multi-year deal covers a wide range of territories and supports accurate, usage-based writer payments.
The STYNGR Creator Fund
At the same time songwriters and composers can now also apply directly to access the STYNGR creator fund, the fund to boost bespoke musical experiences for game developers and metaverse lands. Specific songwriting camps will commence throughout 2023.
STYNGR is music for gaming and the metaverse. Providing licensed music from the major and indie labels, the STYNGR proprietary platform and SDKs simplify the process to deliver pre-cleared music with user analytics, rightsholder payments, and legal indemnification into any gaming platform. Further shifting music away from being a cost center, STYNGR recently launched the first fund dedicated to launching artist activations in gaming. Game developers can apply to the Creator Fund and find out more about the STYNGR service at: www.STYNGR.com/creatorsfund
ICE is a music technology company created by rightsholders, for rightsholders. It delivers accurate and transparent royalties to songwriters, whilst simplifying the process for DSPs, by providing publishers and Collective Management Organisations (CMOs) with superior licensing, processing and copyright services. Representing over 330,000 rightsholders, ICE has processed trillions of online music uses from music streaming services and paid over €3 billion back to rightsholders since March 2016.
The market-leading ICE Core licence includes repertoire of collection societies PRS, STIM, GEMA, IMRO, BMI, Sabam, AKM and the independent publishers Concord, Songtrust and peermusic and a range of other independent publishers represented through PRS’s Core Collective initiative.
The ICE copyright database holds over 48 million musical works. ICE is based in the UK, Germany and Sweden.
