IMRO Webinar | YouTube Best Practice

Date: Wednesday, 12th October
Time: 3pm – 4:30pm (GMT +1)
Bookings: FREE Online Webinar | Booking Essential | Email: events@nullimro.ie to reserve your place.

YouTube Best Practice with Kushal Patel

In this webinar, we will walk you through the best practices to achieve your YouTube goals. Learn how to set up a channel for success with brand accounts and official artist channels and optimise the channel and individual videos with branding opportunities, default settings, cards, tags and more. Understand how to develop a consistent content strategy that fits into the busy schedule of artists and music industry professionals and uncover YouTube’s range of social features to help drive engagement on the platform.

This webinar is delivered by Music Ally

Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.