I write music for advertising commercials. How does IMRO treat these works?
IMRO treats music for advertising in exactly the same way as any other music you create — whether it’s a full composition, signature tune, background score, or jingle. You will receive payment for the use of this music when it is broadcast on radio or TV.
For advertising jingles specifically:
Make sure the advertising agency you work with submits the correct music details to radio and TV.
These details usually include:
- Product name
- Music title used
- Composer’s name
- Duration of the music in the advert
Always confirm with the agency that you have been credited correctly before the campaign goes live.
This ensures IMRO can accurately track and pay royalties for your work.