IMRO Webinar | Key AI Music Business Tools & Opportunities

Date: Tuesday, 12th December
Time: 11am – 12:30pm (GMT)
Bookings: FREE Online Webinar | Booking Essential | Email: events@nullimro.ie to reserve your place.

Key AI Music Business Tools & Opportunities 

The conversation around generative AI has been evolving rapidly in 2023, with deepfake tracks arousing the wrath of the music industry. Yet AI is not one technology with a single application: it’s a group of them with varied uses. Some are undoubtedly worrying for artists, managers and rightsholders, but others are exciting and have lots of potential for the music business: management; frontline and catalogue marketing; publishing; sync and more. Music Ally has been covering this area since 2014 when one of the first AI-music startups, Jukedeck, emerged from stealth mode. In this webinar we will give an overview of the key companies and tools in this space, and how you can start working with them. We will also discuss the threats and controversies around AI technologies to help you make sense of the noise, and understand how to protect your artists and their work. From content creation, marketing attribution and automated ads to licensed voice clones, metadata creation and campaign updates, the space for useful AI tools is flourishing. We’ll help you and your teams harness their potential to grow your business.

This webinar is delivered by Music Ally

Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.