IMRO Webinars – Autumn Series
Join us this autumn, for a series of online webinars aimed at kickstarting your career in the music industry. Delivered by Music Ally, these weekly webinars will cover marketing essentials for any musician looking to develop their online presence.
Streaming Marketing for Pros – Thursday 11th September at 1pm
Unlock the full potential of streaming with practical tools and proven strategies. This course will guide you through pre-release tactics, digital advertising opportunities, and stream-boosting techniques that make a lasting impact. You’ll learn how to compare and leverage features across DSPs, build stronger relationships with platforms, and grow sustainable, active streams for your music.
Date: 11/09/2025
Time: 1 – 2pm (GMT + 1)
Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place.
Instagram for Pros – Thursday 25th September at 1pm
While TikTok has transformed the landscape, Instagram remains a go-to platform for artists – and it’s set to stay central in their strategy. In this course, you will learn the best ways to maximise your Instagram presence, from profile optimisation to how to utilise all available features for better discovery and engagement. We’ll cover essentials such as algorithm fundamentals and Instagram SEO up to the latest features, strategies and inspirational examples – making sure you’re up to date with all of the different opportunities to grow your artist’s audience and music consumption via Instagram.
Date: 25/09/2025
Time: 1 – 2 pm (GMT + 1)
Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place.
YouTube for Pros – Thursday 9th October at 1pm
YouTube is a highly unique platform and it’s bigger than Spotify, Netflix or Disney+. In this course, we will walk you through the best practices you need to know to achieve your YouTube goals. Understand how to optimise your channel for discovery, how to drive engagement and how to tap into new opportunities on a platform that combines social media, video on demand, and streaming.
Date: 09/10/2025
Time: 1-2pm (GMT + 1)
Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place.
TikTok for Pros – Thursday 23rd October at 1pm
Stay ahead of the curve on the platform reshaping music discovery. In this course, you’ll explore TikTok’s latest tools, features, and growth strategies – from creative posting tactics to content frameworks that resonate with fans. Discover how emerging and established artists are using TikTok to break through, and get insights into where the platform is heading next.
Date: 23/10/2025
Time: 1-2pm (GMT + 1)
Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place.
These webinars are delivered by Music Ally
Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.