AWARD-WINNING WHITE CLAW VODKA LAUNCHES EXCLUSIVELY AT IRELAND’S BIGGEST ELECTRONIC MUSIC VENUE, SILO TO FLAVOUR YOUR UNFORGETTABLE MUSIC MOMENTS
White Claw, the world’s number one hard seltzer brand and festival-goers drink of choice this summer, is teaming up with music venue SILO to debut White Claw Vodka in Ireland. After having one of the biggest spirit launches in the US last year, White Claw Vodka will be available at SILO in three delicious varieties: Premium, Black Cherry, and Pineapple. Amazingly smooth and crafted to inspire connection and capturing memories, White Claw Vodka will fuel high-energy music moments at SILO.
SILO’s status as a cultural powerhouse in the electronic music scene across Ireland is a perfect pairing with White Claw Vodka’s ability to foster friendship and form moments. Teaming up to trail-blaze together through electronic tunes and exceptional drinks, SILO provides the best soundtrack to memories made with the incomparably smooth, flavourful vodka.
White Claw Vodka is the world’s first Triple Wave Filtered Vodka. Just mix with any iconic flavour of White Claw Hard Seltzer to create the new signature drink, The Super Claw. Drinkers can discover endless combinations and discover their new favourite beverage option. This fusion is made to elevate vibrant drinking occasions, with SILO the perfect partnership for its launch. White Claw’s groundbreaking spirit pairs seamlessly with SILO’s ability to captivate large audiences of cultural enthusiasts. Together, they will redefine how music culture, and refreshment collide to create a truly elevated social experience.
Fans can look forward to tasting the new unmatched vodka – and more immersive White Claw experiences – at SILO.
“Drinking White Claw with friends is an inherently social experience. It’s the brand that consumers choose for those fun, energetic occasions that bring friends together and create meaningful connections,” says Sadhbh Marron, Global Heath of Marketing at White Claw, “There’s no better combo than good music and White Claw. This partnership gives consumers a new, fresh drinking experience at epic music events.”
The first activation of the White Claw x SILO partnership will kick off on 27th December, promising an electrifying celebration of music, culture, connection, and refreshing innovation.
SILO is Ireland’s largest indoor electronic dance music venue, renowned for hosting high-energy events that connect passionate music lovers and celebrate the culture of electronic dance.