Following the release of the lead singles from J Smith’s debut album ‘(…) And you chose not to laugh’, YURN creates a new and exciting take, giving fans of both projects, a new way of experiencing these emotive songs. Although Blood Orange hints that “passion ain’t built to last”, the creative avenue that YURN provides artist James not only keeps his fervour alive, but has led to new and amazing opportunities.
When talking about the EP, YURN reveals, “Art should be about the listener’s own experience and interpretation. So much of what we consume ourselves with is what the artist was trying to say, how they were feeling or what they wanted us to know. But often the feeling we attach, the conclusions we come to are more powerful and meaningful than when given the specifics of the artist’s experience. The parentheses gives power to the listener to attach their own meaning, and strive to place themselves rather than someone else.“
YURN’s last collaboration with ambient artist Gareth Quinn Redmond saw the duo feature on Nialler 9, Hotpress and District Magazine and have had regular plays on Irish radio. YURN was also pegged as an artist to watch for 2021 by Hotpress Magazine.
Throughout his career, YURN has sought opportunities to create in new directions and has delved into diverse mediums such as film, writing, and art. The name YURN comes from a screenplay Smith wrote, about a child’s longing for love from an absentee father. It seemed like the perfect name to begin a new artistic direction as Producer YURN.
‘Parentheses’ EP is out 23rd April.
You can find YURN on Spotify and Apple Music.
