Summer has come early as Lydia Ford returns with alt-pop single ‘Feel It For You’. Sleek production and anthemic choruses are nothing new for the Irish artist and this track builds further on her reputation for infectious pop gems. ‘Feel It For You’ combines Ford’s glossy, synth sound with bitingly honest lyrics of self-reflection. Her deeply personal words are at the forefront of the music throughout, and the emotional realisation is amplified further still with the chorus’ intricate layering.
‘Feel It For You’ continues Ford’s stellar list of releases. She has received national airplay in Ireland and performed at prestigious events such as Other Voices, but this enigmatic artist also has some serious international reach. There has been support from major US sites such as Uproxx and Billboard, UK airplay on BBC radio, and additions to global Spotify playlists including New Music Friday and Fresh Finds: Pop.
Having previously spent time in Brooklyn to immerse herself in the NY music scene, Lydia also collaborates with producers in London and Tokyo, and these days see her based in Berlin no less. The new single ‘Feel It For You’ is a pop track with attitude – a raw, upbeat track from this intriguing pop artist. Lydia Ford is taking on the world, and the world is listening!
