Irish singer-songwriter Gemma Cox has released her new single, ‘What About Now’, available now on all major streaming platforms via APOLLO Distribution.
Released on 28 August 2026, the track captures the fragile hope of reconnecting with someone from the past, while acknowledging the quiet reality that some relationships are not meant to be rekindled.
‘What About Now’ Artwork
‘What About Now’ tells the story of unexpectedly crossing paths with a former love years later. It explores the possibility that time, growth and distance may have changed things enough for a second chance, before arriving at the bittersweet understanding that letting go can bring its own sense of peace.
The song balances optimism and sadness through a bright, buoyant piano sequence set against emotionally weighty lyrics. Cox’s fast, breathless vocal delivery in the verses creates a sense of urgency, as though chasing after someone who is already slipping away.
As the track builds, swelling vocals are interrupted by abrupt drum hits and moments of silence, mirroring the emotional tension at the heart of the song. The result is a moving reflection on hope, heartbreak and the acceptance that comes with knowing when to move on. This track calls back to everything Gemma Cox does well, taking you on a lyrical journey supported by a powerful pop soundscape.
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