‘Content’ is the introduction to Irish multidisciplinary artist, Frendan.
Frendan has spent the last number of years self-producing a genre bending concept album, as well as directing & editing a number of strikingly original music videos to be released over the coming weeks.
Drawing strong influence from electronic powerhouses like Flying Lotus & Aphex Twin or Hip Hop pioneers like Gorillaz & The Streets, ‘Content’ marks the first chapter of Frendan’s audiovisual experimentation.
On the debut single, Frendan wrote:
“After spending the best part of two years in a constant state of content consumption, I figured that the frustration I felt probably wasn’t unique to me, and so I wanted to express that in as creative a way as possible. I feel like we are headed in a direction where technology will only become more and more absorbing, it is important to take a step back every now and again to observe how quickly things are changing and developing”.
The music video for ‘Content’ is an explosion of imagination and creativity. Inhabiting an array of characters, Frendan shines a light on the many enticing yet menacing qualities of modern technology. An instant and soul-rattling banger, ‘Content’ is an exciting addition to the budding Irish hip-hop scene.