Music played in retail settings provides a more relaxed and welcoming environment. It also creates the perception of time moving faster thereby encouraging customers to spend more time browsing and shopping. Music is an important competitive tool to offer added value and stand-out in a crowded marketplace.
“It would be very difficult to stay open for a whole day with no music. I just don’t know if we would survive.” See what the fantastic Ruth of Om Diva Boutique in Dublin, has to say about how they use music to reflect the mood, atmosphere & overall feeling of the shop ✨ #IMROSoundtrack
Song: ‘Hunni Hunni – Evan McGee Remix’
Artist: Sophie Doyle Ryder
Connect with IMRO What’s Your Soundtrack?