CISAC President Björn Ulvaeus: “Today, creators work in an inequitable eco-system. If we accept that the song – or the creative work of any repertoire – is the foundation of our creative industries, why do we then accept the near-invisibility of the creator in the commercial value chain? When I took on the presidency of CISAC in May 2020, the subjugation of the creator was already a massive issue. Then COVID struck, highlighting two things. First, that streaming is fast heading towards being the most important source of creators’ earnings in the future. And second, that streaming revenues, however fast they grow, are currently simply not providing a fair reward when shared across millions of individual recipients”.
CISAC Director General Gadi Oron: “After many years of steady growth, COVID has sent collections sliding downwards. Both mature and developing markets that are dependent on traditional income streams such as concerts, festivals, and exhibitions, suffered significant declines in 2020 that continue well into 2021. Increased digital collections have mitigated the fall in other income sources in many countries, and this is a tribute to the efforts of CISAC societies to change strategy, shift resources and step up digital licensing activity. Without a doubt, the pandemic has been a catalyst for change, accelerating a transition to digital that will not be reversed”.
Barcella, singer/songwriter (France): “This is not a momentary crisis – it has carried on for nearly two years, and the journey to recovery for most is not quick and easy. Venues face an uncertain future and many are unsure if they can survive. For the experienced artists, mid-career, it is bad; but for the young artist starting out, deprived of an audience, it is far, far worse”.