Directive on Copyright in the Digital Single Market, patents: case law update and trademarks: recent developments Aim and Objectives The Aims and objectives are to update practitioners in recent developments in intellectual property law. The seminar includes an opportunity to hear a discussion of the implications of the Copyright Directive in the Digital Single Market […]

In our 'Music Marketing On A Budget' module we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. We will be looking at […]

Though TikTok has only been around for a few years, it is the social platform that's on everyone's lips, boasting more than 2bn app downloads, spawning viral hits and being the launchpad for new artists. This module explains everything you need to know in order to understand how the app works, how it's evolving and […]

TikTok is the social platform that's on everyone's lips, having grown incredibly quickly in recent years and spawning viral hits like 'Old Town Road', 'Lottery (Renegade)' and 'Say So'. Whilst our ‘TikTok Ecosystem’ module was designed to provide an understanding of the overall TikTok app, its culture and how it impacts the music industry, this […]