YouTube for Pros – Thursday 9th October at 1pm
YouTube is a highly unique platform and it’s bigger than Spotify, Netflix or Disney+. In this course, we will walk you through the best practices you need to know to achieve your YouTube goals. Understand how to optimise your channel for discovery, how to drive engagement and how to tap into new opportunities on a platform that combines social media, video on demand, and streaming.
Date: 09/10/2025
Time: 1-2pm
Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place.
This webinar is delivered by Nastya Vinokur from Music Ally
Nastya Vinokur is a digital strategist, content creator, and music creative with a background in media, communication, and marketing. She began working as a digital media strategist in 2020 and has since gained experience in music journalism, event management, copywriting, and podcast production. At Music Ally, Nastya contributes research on marketing trends, campaign trackers, and digital content. She also manages the artist project Irys in Blue, overseeing social media strategy, content creation, and campaign execution.
About Music Ally
Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape.
Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart.
They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.
