IMRO Webinars – Instagram for Pros
Join us this autumn, for a series of online webinars aimed at kickstarting your career in the music industry. Delivered by Music Ally, these weekly webinars will cover marketing essentials for any musician looking to develop their online presence.
Instagram for Pros – Thursday 25th September at 1pm
While TikTok has transformed the landscape, Instagram remains a go-to platform for artists – and it’s set to stay central in their strategy. In this course, you will learn the best ways to maximise your Instagram presence, from profile optimisation to how to utilise all available features for better discovery and engagement. We’ll cover essentials such as algorithm fundamentals and Instagram SEO up to the latest features, strategies and inspirational examples – making sure you’re up to date with all of the different opportunities to grow your audience and music consumption via Instagram.
Date: 25/09/2025
Time: 1-2pm
Bookings: FREE Online Webinar | Booking Essential | Email: events@imro.ie to reserve your place.
This webinar is delivered by Nastya Vinokur from Music Ally
Nastya Vinokur is a digital strategist, content creator, and music creative with a background in media, communication, and marketing. She began working as a digital media strategist in 2020 and has since gained experience in music journalism, event management, copywriting, and podcast production. At Music Ally, Nastya contributes research on marketing trends, campaign trackers, and digital content. She also manages the artist project Irys in Blue, overseeing social media strategy, content creation, and campaign execution.
About Music Ally
Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape.
Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart.
They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.