IMRO Seminar: The Sync Business – Mastering Sync Licensing with Chris Cooke from CMU

Join Chris Cooke from CMU for an in-depth seminar on the sync business and sync licensing, designed for music professionals looking to navigate this crucial revenue stream. Sync licensing, where music is synchronised with visual media, is an increasingly important area for songwriters, composers, and rights holders.

This seminar covers essential copyright law, giving you the foundational knowledge to understand the complexities of sync deals. You’ll explore how co-ownership and the division of rights, particularly on the songwriting side, can add layers to negotiations.

Date: Monday 21st October
Time: 2pm-5pm
Bookings: FREE in-person event Email: events@nullimro.ie to reserve your place.
Venue: IMRO, Copyright House, Pembroke Row, Lower Baggot Street, Dublin 2, D02 HW59

What you’ll learn:

• The role of sync in today’s music industry
• Key sync clients, from TV and film producers to gaming and advertising agencies
• Essential music copyright principles
• Music licensing fundamentals
• The core elements of a sync deal
• How to license music for television, film, video games, and commercials
• Production music strategies
• Commissioning original tracks for sync projects
• The rise of AI music and its implications for sync

Whether you’re a music creator, label executive, or publisher, this seminar will equip you with the knowledge to maximise your sync opportunities and navigate the evolving sync landscape.

About Chris Cooke

Chris Cooke is co-Founder and MD of CMU, a company that helps people navigate and understand the music business. It does this through media like the CMU Daily bulletin and Setlist podcast; a consultancy unit and training business; and a future talent programme. Chris regularly writes, talks, teaches and consults about the music industry, and wrote the ‘Dissecting The Digital Dollar’ book and ‘Music Copyright Explained’ guide. Chris also pursues other projects via UnLimited Media, through which he also publishes cultural media ThisWeek Culture and ThreeWeeks at the Edinburgh Festival; and helped launch PR training charity the Taylor Bennett Foundation.